So sad the old scent is gone.
I first discovered Dreft in 2005, now sadly, 16 years later I'm at the point where I'm looking for a replacement due to the AWFUL new scent. At first I thought I was losing my mind and sense of smell as it didn't register with me that it was a new scent. I thought maybe I got a bd batch or it was me. Then I came across something mentioning the new scent and the let down was terrible. Dreft...PLEASE look at all these negative reviews about the new scent and PLEASE revert your formulary for your newborn detergent to the original. PLEASE!!
Not Recommended
Dreft
Fabric
02/28/2021
Thank you so much for being a loyal fan, Stephen. We're sorry to hear you didn't like the new hypoallergenic scent. We'd like to assure you that your feedback means a lot to us as we improved our scents and products from parents and users like you. So we'll be sure to let our team know that you'd like the old smell back. If you'd like, you can try a combo of our Blissful scent beads and our Pure Gentleness detergent that will give the old generation smell you know and love. If anything else, we'll be here every step of the way at (800) 436-2229.
The New Scent is NOT GOOD
We're prepping for the birth of our third child, and we were so excited to smell the scent of Dreft in our home again. To our great sadness, the scent has changed, and it is too strong. My wife said that she feels like she can't connect with a baby that smells like the new scent. We're so disappointed.
Not Recommended
Dreft
The Dreft Team
02/27/2021
Thanks for your feedback, Rico. We're sorry you and your wife aren't pleased with the scent change. We always want the welcoming of a new little one into your family to be a happy memory. Our team spent significant time with parents before making this change, and we appreciate knowing you're not satisfied. If there's more you'd like us to know, please give us a call at: (800) 436-2229. We hope all goes well with your wife's upcoming delivery and congrats for baby #3.
nnikiki1991
Bring Back the OLD SCENT!!!!!!
My daughter is 5 years old and I still use Dreft for her clothes. Last year I noticed they changed the scent and the old scent sold out fast on eBay. I was very upset because the old scent was very soothing. It made me enjoy doing laundry or snuggling my daughter. Even when dirty you the clothes smelled good. The new scent I cannot get over and I have been trying to adjust. I am now pregnant with my 2nd child and the new scent actually stinks to me now. It makes me nauseous I hate touching my daughters clothes. I told my husband to not buy the big 150 oz detergent from BJ's anymore because I really can't stand it. We finished what's left of what we had (husband does daughter laundry now) and for now we will be using regular detergent for her laundry. Im reluctant to leave Dreft now that I'm expecting and due next month but I don't know... I'm actually willing to pay more for the new scent. Please consider bringing it back! Not all change is good change!
Not Recommended
Dreft
The Dreft Team
02/27/2021
Congratulations, Nikki! We're thrilled for you to be welcoming a new little one into your family. We're sorry you're disappointed with the scent change of Dreft. Our team is continuously working hard to improve our products to better meet the needs of loyal Dreft fans. Before we made this change, we did spend significant time with parents like you to help improve Dreft with a new, hypoallergenic fragrance. While the scent may have changed, our commitment to making a laundry detergent specially designed for a newborn baby’s delicate skin has not. We appreciate knowing your preferences and hope you'll still choose Dreft for your family. If you'd like, you can give our Dreft Pure Gentleness a try. It's a fragrance-free version and if you add in Dreft Blissfuls, you can achieve the same scent finish as before. Please let us know how this goes by giving us a call at: (800) 436-2229. We'd love to hear from you.